Your House Didn’t Sell.
It’s easy to blame the market, the credit crunch, or maybe even the president. Hard facts – none of thosethings are going to sell your home. Finding the right realtor for your situation will sell your home – one whose focused marketing efforts will get the job done.
NOT ALL REALTORS
ARE THE SAME
All realtors are not the same - use a full time realtor with a distinguished sales career. One that is backed by one of the largest real estate agency in Lancaster County.
7 Deadly Sins of Overpricing
1. Appraisal Problems - Even if you do find a buyer willing to pay an inflated price, the fact is over 90% of buyers use some kind of financing to pay for their home purchase. If your home won't appraise for the purchase price the sale will likely fail.
2. No Showings - Today's sophisticated home buyers are well educated about the real estate market. If your home is overpriced they won't bother looking at it, let alone make you an offer.
3. Branding Problems - When a new listing hits the market, every agent quickly checks the property out to see if it's a good fit for their clients. If your home is branded as "overpriced", reigniting interest may take drastic measures.
4. Selling the Competition - Overpricing helps your competition. How? You make their lower prices seam like bargains. Nothing is worse thean watching your neighbors put up a sold sign.
5. Stagnation - The longer your home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a property that seems to be perpetually for sale? Do you ever wonder- What's wrong with that house?
6. Tougher Negotiations - Buyers who do view your home may negotiate harder because the home has been on the market for a longer period of time and because it is overpriced compared to the competition.
7. Lost Opportunities - You will lose a percentage of buyers who are outside of your price point. These are buyers who are looking in the price range that the home will eventually sell for but don't see the home because the price is above their pre-set budget.
Aside from less competition, low borrowing costs give buyers incentive
We're getting close to the end of the year, which begs the question of whether it's worthwhile trying to sell your home now. Is it a waste of time? Will it sit on the market and become shopworn? Should I take my house off the market for the holidays? Will the home-sale market be better for sellers in 2012?
The first question you need to ask yourself is: Are you emotionally prepared to sell? Selling is a challenge for most sellers, although some markets are better than others. Unless you bought more than eight to 10 years ago and preserved your equity, you may not be able to sell for enough to pay off the mortgages secured against the property and the other costs of selling.
For sellers who have no additional assets, a short sale or foreclosure may be the only option. If so, first look into government programs that might help you out financially. Also, talk to your attorney and tax adviser.
Sellers who have the resources to make up the difference between the sale price and the amount they owe need to ask themselves if they are willing to pay the additional cash in order to sell and move on.
There are two reasons why you might prefer bringing cash to closing. One is that your credit will not be negatively impacted, as would be the case with a short sale or foreclosure. The second is that many buyers shy away from short sales because of the lengthy and uncertain process involved.
The next thing to consider is the condition of your home. Is it ready for the market? The most salable homes are those that are in move-in condition.
Before racing to the hardware store, ask your REALTOR® about how much competition there would be for your home if you put it on the market before the holidays. Some areas are shy on inventory of good homes on the market. If so, now could be a good time to sell.
HOUSE HUNTING TIP: The supply/demand ratio plays a significant role in the health of a local real estate market. No matter what is said about the housing market nationally, it's the local picture that tells the tale in terms of the possibility of selling your home at any given time.
Most sellers don't put their homes on the market during the last or first couple of months of the year. The inventory of homes for sale tends to dwindle during the winter months. Interest rates are low. So, if there are buyers in your local market, you may be at an advantage selling when most sellers are waiting.
Some sellers feel that if they've waited this long to sell, they should put the process on hold until spring and get the house ready in the meantime. Certainly, it's not a good idea to put your house on the market until it looks great. But if you and your house are ready to sell, move ahead.
The market in general tends to slow down over the holidays. But rather than pull your house off the market and miss a likely prospect, change the showing procedure to require advance notice. And enjoy your holidays. A sale before year end could be a great holiday gift.
There is a lot of pent-up demand, on both the buyer and seller sides. Sellers have been waiting for a better time to sell. Buyers have been waiting for more quality inventory and a sense that prices have bottomed or are close to it.
THE CLOSING: Recent projections call for another five or so years of bouncing along close to the bottom of this market cycle. Many experts believe that the big price declines are behind us.
Dian Hymer, a real estate broker with more than 30 years' experience, is a nationally syndicated real estate columnist and author of "House Hunting: The Take-Along Workbook for Home Buyers" and "Starting Out, The Complete Home Buyer's Guide."
Want to know some good ways to boost your home's value? Here is a top 10 list courtesy of thisoldhouse.com.
1. Create Space
Knock out a non-structural wall, or even remove that kitchen island. Anything that opens the space and creates a sense of flow in the house is generating a response from buyers who can afford to be choosy. For the price of a few hundred dollars, you'll transform the feel of the house.
2.
Prue,
Limb, and Landscape
Tangled trees and unkempt bushes can obscure views, darken interiors, promote mold, and block a good look at the house. "People forget about their trees more than almost anything," says Roger Voisinet, a thirty-year veteran of the Charlottesville, Virginia real estate market. Yet, landscaping is one of the top three investments that bring the biggest return. According to a 2007 survey of 2,000 brokers conducted byHomeGain, an online real estate marketing site, an investment of around $400 or $500 dollars in landscaping, can bring a return of four times that. "It could really make a significant difference in the price. Nobody likes to spend money, but landscaping might even be the most important thing, even if owners have kept up the house," says Voisinet.
3. Let in the Light
The number one
item on the 2007 HomeGain survey,
lighting—everything from a dimmer switch to the increasingly
popular sun tubes—noticeably enhances a home's appeal.
California broker Robert Bailey says, "Dimmers allow you to
create a mood."
He's a booster of sun tubes, too. Less expensive than framing in a skylight, sun tubes—also known as light pipes, sunscoops, and tubular skylights—use reflective material to funnel natural light from a globe-capped hole cut in a rooftop down through a ceiling fixture and into a room. Bailey says, with tubular skylights, sunlight is nice, and moonlight is even nicer. "I'm putting six of them in my house. I don't need a skylight, but I do want the natural light."
4. Don't Put Off Care and Maintenance
Before thinking about a fancy upgrade to the kitchen, address the basics. Insulate the attic, repair plumbing leaks, replace rusty rain gutters, inspect the furnace and the septic system, replace or repair leaky windows, install storm doors, weed the flower beds. As broker Robert Bailey says, "What you don't notice as a weed, I see as a weekend of work."
Investing in maintenance and repairs is not only moneywise; could also be crucial to a sale. Brokers and agents from across the country say the houses that get attention in this buyers market are in tip-top shape. John Veneris, the regional vice president of the National Association of Realtors in Downers Grove, Illinois, says, "What's important in this market, now more than ever, because there is so much inventory, the houses that sell are in pristine condition and are priced to the market."
5. Go Green
If maintenance and repairs are in hand, Virginia broker Roger Voisinet says put the greenbacks into green efficiency. If your heating or air conditioning systems are old, "new ones are so much better, with savings of up to 30 to 40%." Another example he points to: for $7,000 for the unit and installation, with $2,100 back in green tax credits, a solar-powered water heater could save you as much as 80% on your water-heating bills.
6. Home Begins at
the Front Door
ERA's Kristin Willens says, "Don't underestimate the power of a front door. People make up their minds in the first seven seconds of entering a house." Surveyed brokers like a working door bell, and Voisinet says don't forget an overhang, such as an awning or portico, above the front door. "If you don't have a way out of the rain, or shelter from the sun while you are fumbling for your keys, you are really missing out."
7. What's Under
Your Feet?
Don't undervalue the materials you're standing on. Ninety-four percent of real estate pros recommend spending some money on floors. But it doesn't have to be a lot of money. For an estimated average investment of $600 to $900, brokers report that the return in value comes in at up to $2,000. And you can spend even less than that. A few well-placed nails can eliminate distracting squeaks. Other small projects with a big impact include repairing broken tile, patching damaged floor boards, and tossing out the wall-to-wall carpeting.
8. Easy
Bath Upgrades
Brokers, one and
all, say spiffing up the kitchen and
bath is a sure bet for adding value to your home. Surveyed
brokers say these kinds of improvements can get expensive.
It may not be economical to do a major renovation if you are
trying to spend as little as possible before putting a house
up for sale. But some upgrades are cheap, easy, and
fast...especially in the bathroom.
Replace frosted glass for clear glass, clean the grout, remove rust stains, apply fresh caulk, update doorknobs and cabinet pulls, replace faucets, and install a low-flush toilet. Even buying a new toilet seat can make a difference. Bailey says, "You can spend $500 on a bathroom, and it's totally tuned up."
9. Neutral Wall Colors
If you're getting
ready to put a house on this circumspect market, don't allow
walls with chipped paint to go unmaintained. If you need to
do more than a touch up, choose neutral colors.
Broker Reba Haas says, "Get out of your personal
taste." She says buyers want to be able to project their own
ideas onto a space, and sellers can help with toned-down
wall color.
10. Remove
the Question Marks from Your House
Haas calls it the
"What's that?" factor, and whatever it is (1950s wallpaper
in a 1930s bungalow, a broken front step or cracked
threshold, green-and-blue vinyl flooring), fix it or remove
it. She recommends getting the impartial advice of a friend
who can tell you what's drawing attention and raising
questions for the wrong reasons. "The more questions, the
more people are likely to say, 'We don't want that house.'
Sometimes it's the quick fix that someone put in thinking,
'I can live with it.''' Haas says those fixes bite you back
later when it's time to sell because prospective buyers are
looking for more than jerrybuilt solutions.
Office (717) 735-8400
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Jesse Storm Cell (717) 917-1537 Office (717) 735-6284 email jstorm@cbsp.com |
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Matt Hagelgans, e-PRO Cell (717) 917-8194 Office (717) 735-6285 email matt@MattHagelgans.com |
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Elizabeth Pinkham Cell (717) 598-6024 Office (717) 735-6287 email epinkham@cbsp.com |
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Cheryl Vaughn Cell (717) 917-4611 Office (717) 735-6286 email cvaughn@cbsp.com |
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